SEM Canada Conference

About a month ago I helped develop a WordPress theme for the SEM Canada blog and its sister blog Search Engine Marketing Insights. Now that the sites have officially launched now, I thought I’d share this upcoming event. By volunteering my efforts, I was also invited to go to the conference which occurs in early September in my hometown of Calgary.

It will be my first conference I attend and I hope to come out of it being more enlightened on the strategies and tactics of search engine marketing.

Although I think I’ve grasped the basics of search engine marketing/optimization I feel I have lots to learn about it as I spent months battling it out on google.com trying to get spot #1 when searching my full name. It’s definitely an important concept to understand as a web developer since search engine optimization on a site begins once you enter the first line of markup. Search engines are much more sophisticated these days and piling on keywords in a meta tag won’t cut it anymore.

If you plan on attending the conference, hope to see you there!